Tsunamics and tsunamissions
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Suddenly, billions of people have become painfully aware of this most natural of phenomena, the tidal wave. 'Natural' of course; predicable, possibly; avoidable, most certainly not.
Scientists will now redouble their eforts to model tidal wave generation and propagation. An obscure of Fluid Dynamics will become fashionable: "Tsunamics" - as a term it is already in use.
There will be more tsunamists or tsunamologists, developing more accurate tsunamical models predicting wave length, amplitude and speed in various oceans, etc.
There may also be novel microeconomical modelling of the effects of tsunami in affected areas; "Tsunomics" - I guess.
Safe in their -safely inland- laboratories, scientists will be rubbing their hands with glee, as they calculate what grants they may be able to justify for further research on how to save the unfortunate and hopeless fishermen, cooks and waiters, who work the tropical resorts, with their children and womenfolk. A noble cause, indeed, promising many a PhD and even some professorships in the neglected Oceanography or Geophysics Departments.
Not to be outdone, the various religious organisations will deploy tsunamissionaries to proselytise the terrified and the dispossessed as they give a hand.
The temptation of commercialisation of the 'fashionable' topic is too great for some. New Internet domains and web sites have already emerged; some with not even any content - yet. The film industry will produce another blockbuster. I wish there could be another metaphorical tsunami to sweep the world clean of such blatant exploitation of a catastrophe.

